A leading digital media and entertainment company modernized its approach to service reliability by integrating Nobl9 with Amazon CloudWatch. Facing challenges with inconsistent service performance and customer-impacting issues going unnoticed until after they occurred, the team needed a more strategic and scalable way to measure and manage reliability. By implementing service level objectives (SLOs) and leveraging real-time telemetry, the company established proactive alerting tied to customer impact, enabling engineering and support teams to collaborate more effectively. This shift reduced the frequency of critical incidents, improved visibility across environments, lowered infrastructure costs, and significantly strengthened compliance with SLAs. The result was a reliability strategy aligned with business goals and customer expectations, delivering more consistent digital experiences at scale.